COVER STORY IN A WORLD OF DISRUPTION YOUR GUIDE TO UNDERSTANDING THE CHANGES IN CULTURE OF DISRUPTIVE MEDIA have to convince you that the world is changing. The media have changed our perceptions. Culture has changed our values. Technology has changed everything. We live in the instant world of mobile phones, text messaging and hugely popular social networking sites such as Facebook, Twitter, LinkedIn and YouTube. In the digital universe, word travels fast and change is overwhelming?often happening without CHARISMA March 2010 warning. For better or worse, disruption is the word that best describes 21st century living. But as the world around us changes, have we changed? How have we adapted to the turmoil that surrounds our lives? Perhaps the more important question is, in a world where the very foundations believed in all your life seem to be crumbling, how do you know what changes are helpful and which ones distract you from your calling and purpose? In so many ways, media and technology have overtaken our lives. They have brought us great benefits, but also brought great frustration. E-mail, for example, which has made communication quick, easy and cheap, has its downside, as author John Freeman points out in his book The Tyranny of E-mail: E-mail is addictive in the same way slot machines have been shown to be addictive In 2009 it was estimated that the average corporate worker spent more than 40 percent SIMON2579 a i a a co