Guest Editor Byron Williamson:
Contrary to popular belief about the
fallout from e-books, the sky is not
falling on the printed word. In fact,
there has never been a more exciting time to be in the bookselling
business says Guest Editor Byron
Williamson, an industry veteran and
founder of Worthy Publishing.
SERVING THE $4.6 BILLION CHRISTIAN PRODUCTS INDUSTRY
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A newcomer store emphasizes events and
takes on Amazon to build a business base
BY ANDY BUTCHER
If keeping shoppers in the e-book and Internet age is a challenge
for longtime Christian retailers, then it is even more demanding for
newcomer stores. But those like Johnsen Taylor in Wheaton, Ill., are
carving out a customer base with an emphasis on community, constant
improvement and customer service.
Eighteen months after it opened in a former American Eagle outlet,
the store has established itself in an open air mall where retail neighbors
include Gap, Banana Republic and Secret.
The business is a partnership between Tyndale House Publishers
and South African-based Christian Publishing Company (CPC), which
operates Christian Art Gifts, all with offices in the area and concerned
about the long absence of a Christian bookstore for the community.
With a half-and-half mix of books and gifts/greeting cards, the Town
Square Wheaton store is in an area that is more than where
many Christian independents are located, requiring a heightened emphasis on its visual appeal. There are hardwood floors and carpeting,
and large flat-screen televisions. few people leave without complimenting the store and the said Manager Mark Sutkowski.
Learning its customer base, the store has plans to expand its greeting card selection and department to meet the level of need.
Another recent shift has seen the introduction of a reading area at the
front of the store, visible through the windows.
you looked in the front, it was all said Sutkowski of
the rearrangement. want people to know when you walk in that
we have books,
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Bargain bookstore program aims
to help recruit retail newcomers
$5 sale centers launching permanent new businesses
BY ANDY BUTCHER
Bargain books leader Jerry Bloom is launching a temporary store program he hopes can serve as an incubator for permanent new Christian
TOP: Johnsen Taylor Manager Mark Sutkowski
oversees the store that is owned jointly by Tyndale
House and Christian Art Gifts; INSET: The store
features an inviting reading area for customers.
He is recruiting A centennial tribute to the man who helped shape Christian publishing, page 14
dates for his new $5 Cost-cutting measures: Our Vital Signs survey reveals tactics, page 16
tian Book Sale venture that
A simple layout change enhances a church ministry and sales, page 17
gives prospective Christian
retailers the chance to test the
Low-budget shattered life drama, sees a big impact, page 24
water by running a discount
Historical romance readers are looking for next-read recommendations, page 31
bookstore specializing in
Why independent retailers need to get in the e-book sales game, page 32
inspirational titles for three
months. lot of people come
into the industry and take on a lot of debt, and when things pan out the way they thought, they are
in he said. been heartbreaking for me to hear that.
model is intended to take someone with little knowledge about Christian retail and take them
to the point where they can test the waters and see if this is something they want to consider or if it is
a viable option for
Through his Treasures Media (TM) bargain books business based in Racine, Wis., Bloom is looking
for people interested in investing around $7,500 to lease and equip temporary retail space for 90 days.
They then sell books provided by TM and split the proceeds 50-50.
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