Guest Editor Cris Doornbos
SERVING THE $4.6 BILLION CHRISTIAN PRODUCTS INDUSTRY
he indus a you in ge i www.c hr is ti an retai i ng. co
Guest Editor Cris Doornbos writes
of David commitment to
helping the church make disciples
as Jesus the
CEO calls Learn
more about how this longtime
publishing company is serving the
church in fulfillment of
More details on page
A CHAR I MA IA Publication
Two retail locations draw customers with
key promotions, serve church needs well
BY CHRISTINE D. JOHNSON
More than a century ago, Louis Kregel launched a small home business to sell theological books to farmers, first in Dutch, then in English.
When his wife, Lena, decided it was time to have her house back, Kregel
opened a store in Grand commercial area in 1929.
years retail operation is known as Kregel Parable Christian
Stores, having been accepted in 1992 as the exclusive Grand Rapids-area
member of the Parable Marketing Group and joining as a franchise
store in 2005.
With Jim of the founder, son of former CBA President and Kregel Publications founder Robert Kregel and former board
chairman of the Evangelical Christian Publishers the
retail helm, Kregel two full-service locations in Grand Rapids
and Grandville serve their West Michigan communities and beyond.
Kregel second store was relocated in downtown Grandville in 1991 and remodeled in 2005. The Grandville store now has 4,100
square feet of selling space, while nine miles away the initial Grand
Rapids location occupies 5,200 square feet.
Kregel Parable makes a habit of serving area churches well and as a
result, has a booming Sunday school and Vacation Bible School (VBS)
curriculum business. Bob Gillett, a seasoned industry professional with
40 years of experience in books and church supplies, serves churches
through the Ministry Resources Department, calling on congregations
and maintaining regular contact with them.
a large number of churches, at least in the West Michigan area,
buy their curriculum from Jim Kregel told Christian Retailing.
Jeremy Fleming (left) manages Kregel Parable Christian two retail locations in West
Michigan, while Jim Kregel, grandson of the founder, has served as president since 1989.
offer about 10 lines of curriculum at last count, maybe
Both stores also hold curriculum open houses annually. The Grand Rapids store hosts a larger off-site
event, and the Grandville location provides an on-site venue for those who cannot attend the main event.
Book signings have featured Ed Dobson and Beverly Lewis, among others. The signing with Lewis
was advertised jointly with Baker Book House, described by Kregel as friends and great competitors of The two stores are also jointly advertising Christian Store Week.
Having cut back on traditional media because of the cost-benefit ratio, the store has
pretty solidly to social to advertise signings, Kregel said, noting that Jeremy Fleming, manager
STORE FOCUS, page 21
Hobby Lobby, Mardel Christian stores file health care lawsuit against government
Legal action contends that the mandate violates business religious beliefs in requiring abortion-inducing pill coverage
BY ERIC TIANSAY
Citing Hobby Lobby and its sister company, Mardel
Christian Education, have filed a federal lawsuit challenging a mandate in the health care overhaul law that requires employers
to provide coverage for the abortion-inducing pill and
CLICK HERE for the
Vacation Bible School
2013 VBS Product Guide
Filed Sept. 12 in U.S. District Court for the Western Division of Oklahoma, the suit by the Oklahoma
City-based Hobby Lobby chain
A LT A a
claims the government manMORE INSIDE
date is forcing the
owners violate their Fashion bio shows faith saw her through horrific accident, page 22
ly held religious beliefs under
End-times DVD offers truth in a manner, page 28
threat of heavy fines, penalties and Failure
Chris Fann shows how to build sales of DVD Bible studies, page 31
to provide the drugs in the
Speculative to the page 32
Devotionals are a mainstay as the calendar turns to another year, page 36
plan could lead to fines of
Canadian Christian retailer spells success with servant leadership, page 42
up to $1.3 million a day, the