ST RA DI A OU he i nd us a ou i nge ip at www. ch ri ti anretailing.c om OCT OBER 01 $7.00 CHRISTIAN RETAILING New movie asks, Charles classic book, His is updated in a Hollywood personal response to its challenge of faith, page 27 The read, white and blue Interest in patriotic products is on the rise as the political climate changes, page 38 READ BY THE SUPPLIERS AND RETAILERS OF THE $4.6 BILLION CHRISTIAN PRODUCTS INDUSTRY INDUSTRY NEWS 17 BOOK NEWS 22 BOOK REVIEWS 27 DVD 28 TOP SELLERS 30 PRODUCT BRIEFINGS THC OM I OK 38 PATRIOTIC PRODUCTS 40 PRICE POINTS 42 ROUNDTABLE 46 SWAP SHOP 48 INDUSTRY FORUM 50 STORE STRATEGIES 53 MYSTERY SHOPPER 54 VIEWPOINT printed book will continue to A positive outlook on how digital publishing is changing the industry, page 48 stores win fans An emphasis on helping their community is bearing fruit for some retailers CLICK HERE FOR PHOTO GALLERY RIC IANSAY emphasis is bearing fruit for stores reaching out beyond their four walls to their community. Though efforts such as providing hospitality tents at festivals and fundraising for pro-life ministries and health clinics are not gimmicks to increase they have helped the businesses by raising their local and generating goodwill?and in some cases led to more sales. Other ways include partnering with local businesses in cross-promotions and even hosting a wedding. COMMUNITY, page 53 Paul Kuntz, co-manager of Arrowhead Parable Christian Store in Johnson City, N.Y., offered the Share the Good News of Christmas bags to churches in his community. STL Distribution is put up fortosale on Biblica seeks buyer for distribution division STLD is smaller than Spring Arbor, part of the Ingram Content Group. Days prior to the disclosure of the hunt STL Distribution North America (STLD), the second largest Christian products dis- for a buyer, STLD unveiled plans for a $1 million-plus print on demand tributor, has been put up for investment?which President sale. Glenn Bailey said would not The owners are looking be affected by the proposed for a possible purchaser for divestiture. the Elizabethton, Tenn.The Biblica board has rebased wholesaler as part of tained an advisor assist us ongoing strategic review in evaluating future opporof our ministry tunities for Lockhart said Doug Lockhart, CEO of said. an expanded single Biblica, North America, when building facility in Tenneshe announced the move in Doug Lockhart see, a West Coast warehouse August. Dating back almost 40 years and with and a coming print-on-demand soluannual revenues of around $40 million, STL DISTRIBUTION, page 11 Tyndale links up to open new bookstore Wheaton location established with South Africa-based partner RIC IANSAY SUPPLIERS WITH STORES A NDY UTCHER Industry leaders are praising Tyndale House plans to open a new Christian bookstore in Wheaton, Ill., this month in a joint venture with South Africa-based Christian Publishing Company (CPC)?comprised of Christian Art Gifts and CUM Books. To be located in an existing building in a shopping center, the 5,000-squarefoot Johnsen Taylor Bookstore is named in honor of Chris Johnsen, who founded Christian Art Gifts of South Africa and is owner of CPC, and Kenneth Taylor?founder of Carol Stream, Ill.based Tyndale House. Tyndale?which was recognized with Channel Champion Award for its support of Christian stores at International Christian Retail Show in St. Louis?joins a small group of Christian product industry suppliers with retail operations too. STORE, page 10 ER SP ECTI VE 2011: The Year of the Bible AVE ONDIFF PUBLISHER Whenever I need refreshing for the challenges of my workday, I take a short walk down the hall. Just a few steps from my hang pages that are centuries old, reminding me that though we are all involved in new ways to communicate, the truths we share are unchanging. For among the framed Bible texts on display in the corridor of our building is a page from the very King James edition of 1611. PERSPECTIVE, page 54 Baker Publishing Group ?Baker Book House: store C28?C28 Christian Stores: 10 stores Christian Literature Crusades ?CLC Bookcenters: stores Kregel Inc?Kregel Parable Boostores: stores